Apple Store vs App Store & iTunes Gift Cards: What’s the Difference?

Apple offers several types of gift cards, each designed for different purposes. Knowing which one you have helps ensure you redeem it correctly and avoid issues when using it.

Apple Store Gift Cards

Apple Store Gift Cards can be used in the Apple Online Store1 or Apple Retail store. On the back of these cards, you'll find:

• A link to a website where you can check your gift card's balance which you can check here.
• Text that says that the card can only be used in the Apple Online Store or Retail Store, or that you can't redeem the card in the iTunes store.
• A phone number that you can call if you need help.

*Apple Store Gift Cards are a solid color (gray, white, silver, or gold) on the front.

App Store & iTunes Gift Cards

App Store & iTunes Gift Cards can be used in the App Store, iTunes Store, or Apple Books. On the back of these cards, you'll find:

• A link to a website where you can redeem your gift card, which you can check here.
• Text that says that the card can be used for apps, games, music, movies, TV shows, books, and iCloud.
• A link to apple.com/giftcard, which you can visit if you need help.

Learn how to redeem and use your App Store & iTunes Gift Card.

*App Store & iTunes Gift Cards will say App Store or iTunes on the back of the card.

Older or Legacy gift cards

Although these two gift cards below look different from the App Store & iTunes Gift Card, they can still be redeemed for Apple ID credit; just follow the steps on the back of the card.

Some examples of older gift cards include:

                  Apple Music Gift Card                                                 iTunes Store Gift Card

Key Things to Remember

• Always check the front or back of the card to see where it can be redeemed.
• Use Apple Store cards for hardware or accessories, and App Store & iTunes cards for digital content and subscriptions.
• If your card doesn’t clearly specify its type, follow the redemption instructions or the printed web address on the card to confirm.

By identifying the correct type of Apple Gift Card, you’ll ensure a smooth redemption process and get the full value of your card.